Your category

What this looks like in your line of work

State an outcome in your portfolio means something different for a developer than for a writer. These pages say what the playbook's advice becomes in five categories.

Five freelancers at five desks, each doing different work

Developers

Web and software development

This is the category where a client can verify you without asking. That cuts both ways, and most developers only use half of it.

What clients screen on

Designers

Design and creative

Everyone in this category has attractive work. The ones who get hired are the ones who show what the work was for.

What clients screen on

Writers

Writing and translation

Nobody is buying words. They are buying the thing the words are supposed to do, and per-word pricing hides that from both of you.

What clients screen on

Marketers

Marketing and sales

Clients here are buying a moved number. If your profile does not name one, you are asking them to take the whole thing on faith.

What clients screen on

Admin and data

Every profile here says organised, reliable and detail-oriented. That is why none of those words are doing anything.

What clients screen on

Find out what your profile is costing you

Seven questions, no account. You get a score, the three gaps costing you the most, and what to do about each one.

Start the free review