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Find out what your profile is costing you

Seven questions about how you present yourself and how you bid. You get a score out of 100, the gaps costing you the most work, and the next thing to do about each one.

Step 1 of 8About two minutes

After reading your profile, how would a client describe what you do?

Answer as they would say it back to a colleague, not as you would like it to sound. Your skills list is part of the answer: it is the filter Upwork points at you.

No black box

Here is exactly how it is scored

A score whose reasoning is hidden is a horoscope. These are the seven questions and what each one is worth.

What it asksWorth
After reading your profile, how would a client describe what you do?18
What do your title and the first two lines of your overview actually say?13
What do your portfolio pieces show?13
How does work find you on Upwork right now?16
Where does your rate sit against others doing your exact work?10
Out of your last twenty proposals, how many got any reply at all?15
How does your proposal usually start?15
Total100

Specialization carries the most weight because it is the largest single separator between a profile clients invite and a profile that bids forever. Your rate carries the least because it is the fastest thing here to change.

Then what

A report you can act on this week

Every gap names what it costs you in plain words, gives you the next action, and links to the page that explains the reasoning. Start at the top. The first two are usually worth more than everything under them put together.

Back to the questions
A freelancer's printed profile marked up in emerald under a magnifying glass
Before you start

Questions people ask first

  • Not automatically. Nothing on this site fetches your profile page: Upwork sits behind Cloudflare, keeps most profile data behind a login, and does not welcome automated collection. If you paste your link, a person reads it before replying to you.

  • Seven things that decide whether a client shortlists you, weighted by how much each one moves that decision. The weights are published on this page. Nothing is hidden and nothing is scored by a model.

  • The three biggest gaps are free because they are usually enough to change something this week. The rest arrive by email because that is how this service gets to talk to you at all. One email, and you can reply to it.

  • No. This is an independent service and is not affiliated with, endorsed by or sponsored by Upwork Global Inc. We cannot influence your ranking, your Job Success Score, a dispute or a suspension, and nobody who tells you otherwise can either.

  • They are stored with your score so the report can be rebuilt when you open its link. If you unlock the full report, your email is stored with it so we can reply. We do not sell anything to anyone.

Stuck on something the report did not cover?

Send us what is happening. A person reads every one of these.

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